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HR is lonely. It doesn’t have to be.
The best HR advice comes from people who’ve been in the trenches.
That’s what this newsletter delivers.
I Hate it Here is your insider’s guide to surviving and thriving in HR, from someone who’s been there. It’s not about theory or buzzwords — it’s about practical, real-world advice for navigating everything from tricky managers to messy policies.
Every newsletter is written by Hebba Youssef — a Chief People Officer who’s seen it all and is here to share what actually works (and what doesn’t). We’re talking real talk, real strategies, and real support — all with a side of humor to keep you sane.
Because HR shouldn’t feel like a thankless job. And you shouldn’t feel alone in it.
They’re Quoting Us on Calls. You’re Still Taking Notes.
ADOTAT+ isn’t a newsletter. It’s a weapon.
While you're still sorting through recycled LinkedIn threads and vaguely worded press releases, your competitors are already quoting our reporting, rewriting their pitches, and closing the deal you thought was a sure thing.
Here’s what they’re reading before you wake up:
Leaked decks from DSPs under pressure
Internal Slack messages from vendors in free fall
Whispered M&A moves before they hit the press
Ad fraud receipts with names attached
The real story behind QBR slides, performance audits, and campaign misfires
This isn’t theory. This is operational intelligence.
Why ADOTAT+ Exists
Because most adtech “news” is sanitized press-release theater.
Because marketers are drowning in jargon and begging for signal.
Because media buyers, founders, and holding company leads are tired of pretending that fake reach, mystery metrics, and safe coverage tell the real story.
We built ADOTAT+ for the people who don’t just want to know what’s happening.
They want to know what it means, who’s lying, and how to win anyway.
Who Subscribes to ADOTAT+?
Let’s just say this:
If you’ve been on a call where someone casually references something that wasn’t in the trades yet, they probably read ADOTAT+.
If your boss forwarded a “crazy story” about vendor collapse or a platform under investigation, odds are it came from us.
CMOs, agency strategy leads, adtech founders, investors—they’re all here.
You’re not too late. But you’re close.
What You Get as a Subscriber
Exclusive Deep Dives
The full story—raw, irreverent, and sourced. No fluff, no filler, no safe angles.Leaked Docs & Internal Memos
We get the stuff you wish you saw during onboarding. And we explain what it really means.Early Signals Before They Hit the Press
M&A, exits, layoffs, new tech pivots. If you wait for the press release, you’re already behind.Advanced Access to Industry Rankings & Watchlists
See who’s overperforming, under water, or hiding the mess behind a flashy website.Premium Interviews That Don’t Sound Like PR
Founders, CMOs, analysts—unscripted, real, sometimes chaotic.
What You Don’t Get
No banner ads
No AI-generated listicles
No “10 Predictions You Already Read on Twitter”
No filler designed to juice our engagement metrics
We’re not here to please the platforms. We’re here to pull back the curtain.
Still Not Sure?
Keep letting your competitors rewrite decks with intel you don’t have.
Keep prepping pitches with the same three Gartner stats and a prayer.
Or stop playing catch-up.
Get in the room.
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