Every agency pitch boils down to the same sentence: "we charge a low platform fee." That's the first tollbooth. There are four more behind it, each one taking a cut before your ad dollar ever reaches a publisher, and this week's Field Kit names all five, in writing, at the campaign level. Free subscribers don't see the list. That's not a tease, it's the whole point of a paid publication: the numbers that would actually change how you negotiate live behind the paywall.

Here's what's in it that you're not getting: the exact five numbers to demand from your agency before you sign anything, the reconciliation test that tells you whether your invoice actually adds up or whether the gap is quietly absorbed as "optimization," the contract language to put directly into your SOW, and the one-sentence email that gets an agency to answer instead of stall. None of it is theoretical. It's built to be used on your next call.

And this isn't a one-week thing. Every Tuesday and Thursday, ADOTAT+ members get an issue free readers never see at all, not a preview, not a summary, nothing. Tuesday is The Investigation, the reporting that names the company and breaks the claim. Thursday is the Field Kit, the tool version, built so you walk away with something you can actually act on instead of something you just read. Miss both, and you're missing two full pieces of original ad tech reporting every single week, the kind that PR departments would rather you never saw.

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