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Let’s skip the soft lead and call this what it is: a political landmine buried in the middle of your next media plan.
Omnicom and Interpublic didn’t just clear a regulatory hurdle with their $13.5 billion merger—they handed over the keys to how ad dollars get spent in the U.S. Going forward, these giants can no longer steer spend away from politically toxic publishers. That’s right. Whether it’s a white nationalist blog disguised as a “news outlet” or a conspiracy-spewing livestream channel, if it calls itself a publisher, Omnicom and IPG can’t push back based on content or ideology.
And yes, this is real. It’s not theoretical. It’s not a slippery slope argument. It’s an explicit part of the FTC consent decree: no more “exclusion lists” based on political or ideological viewpoint. Read that again.
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