Hey You.

Look, I know what you're thinking. "Another podcast? From the guy who already won't shut up about adtech?" And honestly? Fair. But hear me out.

We just launched Signal & Noise — a new weekly show from ADOTAT that drops every Friday and runs about 10 minutes. That's it. Ten minutes. Less time than you spend pretending to read that Forrester report someone Slacked you.

Here's the format: we take one main story — the thing that actually matters in advertising, adtech, or marketing that week — and we rip into it. No softball questions. No vendor-funded hot takes dressed up as thought leadership. Just the news, what it means, and occasionally why it's dumber than it sounds.

Around that, we hit the headlines you need to know so you're not the person in the Monday meeting going "wait, what happened with that?" We keep it fast, irreverent, and sharp — like if your smartest, most impatient friend gave you the week's advertising news while you were both waiting for coffee.

Is it still a work in progress? Sure. We're tightening, tweaking, finding the rhythm. But the bones are strong and it's already better than 90% of the bloated hour-long pods where a VP of Something spends 40 minutes saying nothing while the host nods.

If you read ADOTAT — and let's be honest, you should — this is the audio companion you didn't know you needed. Same energy. Same irreverence. Same refusal to pretend the emperor's new DSP is wearing clothes.

Give it a listen this Friday. Subscribe. Tell a friend. Tell an enemy. I don't care, just don't miss it.

Stay bold,
Pesach

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