Marketing Mix Modeling: The Ghost of Measurement Past Returns—Again

Why MMM Won’t Stay Dead

Philip Inghelbrecht’s Tatari Revolution: Killing TV Ad BS, One Data Point at a Time

The Metrics Mess—Why Agencies and Clients Still Get Measurement Wrong

The Great Click Con: Why Your KPIs Are Lying to You

Stop Pretending Antisemitism is Just a PR Problem

We Stand Against Hate’—Unless You’re Jewish

Matthew C. Doherty’s EXTE Mission: Less Hype, More Impact.

(and Maybe Even a Little Sanity in AdTech)

Viant #AI: The Adtech Savior No One Asked For?

SPECIAL REPORT: Brand Safety Always Fails, Whose Fault Is it?

Are DoubleVerify and IAS a Billion Dollar Insurance Scams?

Connected TV: The Future of Advertising or Just a Very Expensive Game of Hide and Seek? 📺💸

Programmatic CTV: Like Playing Darts in the Dark... Blindfolded 🎯🙈

The Trump Admin Didn’t Want to Protect Consumers—And Neither Does Ad Tech

The Ad Fraud Racket: No One Goes to Jail, Billions Keep Flowing

🔥 What Actually Works: The Brands Getting Measurement Right

The Case for Smarter Attribution: Connecting Tactics to Outcomes

Erez Levin is direct about brand safety.