SPECIAL REPORT: Rethinking TV Measurement—From Myth to Modern Brand Lift

Agencies clap, vendors cash out, and you’re left paying for ads that played to an empty couch.

Brian Danzis’ Brain: Why Seedtag Thinks Contextual AI Can Outthink Cookies

Identity Is Dead, Long Live Context

PubMatic vs. Google Lawsuit: Throwing Stones From a Glass Office

When the sheriff is also wanted by the FBI

ADOTAT+ Why Everyone Hates Publicis (and Why That Means They’re Winning)

Because nothing infuriates rivals more than a holding company that actually pulled off the integration playbook they’ve all been pretending to write.

The Hype Train Has No Brakes: Rio Longacre on Agentic AI, Adtech Fraud, and the Future of Media

Forget Cannes cocktails—he’s calling out the fraud, the FOFO, and the fantasy dashboards propping up this industry.

ADOTAT+ Rio Longacre: The Dirty Secret: Brands Want Cover, Not Outcomes — Fixing Incentives with AI Audits and Hard Stops

ADOTAT+ CTV: Premium Screens, Counterfeit Impressions, and the Fraud Diet That Never Ends

ADOTAT+ SaaS Moats with Leaks: Agentic Platforms vs. The Old Guard

Sunday Money Madness: You’re Not Saving Democracy, You’re Buying Ads

Been There, Done That, Bought the Hoodie