Magnite’s CTV Flex Looked Good on Paper—Until Wall Street Read the Footnotes

Yes, revenue grew. But was it “Stranger Things” or “Storage Unit Nightmares: FAST Edition”?

CTV Curation: The Industry’s Most Polished Excuse for Not Fixing Anything

Why build a better ecosystem when you can just slap a scented sticker on the sewage pipe and call it ‘premium’?

ADOTAT+ Guide: How to Get Quoted by AI Instead of Ignored by Everyone

You don’t need more content. You need content that machines salivate over.

The Middle Child of Streaming: Paramount+ and the Curse of Being... Fine

Not beloved like Disney+, not feared like Netflix, not bundled like Amazon—just always awkwardly at the table.

ADOTAT+: Cashflow Is for Closers — Everyone Else Is Just Defaulting

Inside the Jenga Tower of Debt, Delay, and Denial That’s Holding Up Adland

The Cookie Crumbled, But Criteo Baked a New Business Model

Once the creepy uncle of retargeting, Criteo is now pitching oat milk lattes and infrastructure-as-a-service—with a French accent and zero apologies.

HyphaMetrics’ Patent Defense? “We’re Vaporware.” And Somehow, That Actually Worked.

ADOTAT SPECIAL: The Second Half of 2025 Is About to Wreck the Comfortably Delusional

Google’s grip is cracking, cleanrooms are going full mainstream, and AI’s about to automate every job you pretended was strategic. Buckle your dashboards, kids.

The Frenchman Who Tamed the Chaos and Then Rewired It

How Jean-Marc Papin built Horizon’s identity platform from scratch—without a deck, without a savior complex, and without pretending duct tape is infrastructure.