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Aug 3, 2025
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5 min read
This week’s guest has a North Star. You have a Slack channel labeled 'strategy' that no one opens.
Aug 1, 2025
12 min read
Weekly dispatches from a world where the algorithm is in charge, TV measurement is broken, your mall fountain plays TikToks, and ‘jeans’ jokes get accused of fascism.
Jul 31, 2025
21 min read
Nice Shelf Placement. Shame If Something Happened to It.
13 min read
This isn’t multichannel—it’s multi-owner. Retail media owns your intent. CTV owns your attention. AI owns your illusions. You? You're just funding it.
Jul 30, 2025
1 min read
The platforms aren’t merging to make life easier—they’re doing it to lock you in, lock others out, and double-dip on every impression. And yes, they’ll call that “optimization.”
17 min read
Why Attribution Became a Battlefield (and Everyone’s Throwing Elbows)
Jul 29, 2025
15 min read
Your Stack Doesn’t Need More People. It Needs a Brain
Jul 28, 2025
Amazon’s Strategic Retreat Wasn’t a Flinch—It Was a Flex
14 min read
From Paris with Algorithms: How Jules Plans to Torch Your DS
