How OpenX is Revolutionizing CTV, Cleaning Up the Ad Tech Mess, and Why Transparency is More Than Just a Buzzword
Incrementality Metrics: The Next Frontier for Smarter Retail Media
From Magic Kingdom to Mystery Meat: Programmatic’s Bait-and-Switch Adventures
How Ehlers-Danlos, Leadership Lessons, and a Coffee with Rishad Tobaccowala Changed My View on Everything.
Trump, TikTok, and Trade Wars: Dancing on the Edge of a Ban
Merger Mania: The Ad Industry’s Desperate Rush to Survive
Gen Z Streams, Shops, and Socializes in One Swipe.
If you want to understand the future of advertising—or maybe the present we’ve already missed—look to YouTube
Analysis for Paid Subscribers Only
Because who needs truth when you have “synergy”?