Archive | ADOTAT

Leaders

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Nov 6, 2024

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8 min read

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Adotat Staff

CTV/OTT Streaming

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

Nov 5, 2024

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5 min read

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

Pesach Lattin

News

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Nov 5, 2024

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4 min read

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Adotat Staff

Marketing Madness

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Nov 5, 2024

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5 min read

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Pesach Lattin

Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Nov 4, 2024

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8 min read

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adotat Staff

Marketing Madness

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Nov 4, 2024

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9 min read

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Pesach Lattin

Marketing Madness

Nov 4, 2024

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11 min read

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Pesach Lattin

News

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

Oct 31, 2024

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16 min read

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

Pesach Lattin

CTV/OTT Streaming

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Oct 31, 2024

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12 min read

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Pesach Lattin

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Wireframe