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Aug 9, 2026
The World Cup was a liquidity event with cleats. Tubi is the actual business. Roku is the bet. Here is what advertisers should take from a quarter that will never happen again.
Fox Has 18 Months to Decide What "Premium CTV" Means. It Should Decide in Public.
Investors
+2
The site looks different. The standards are new. The reporting is exactly the same, which is the part that upset people.
Aug 7, 2026
The market threw a party because the fornmer world's largest ad holding company shrank slightly less than expect
Plus: the new ADOTAT, the new schedule, and the month I spent accidentally writing the same story five times
$2.15 billion buys the company that tells you whether the impressions under Nielsen's currency were real. The word "independent" appears nine times in the press release. That is not a defense. That is a tell.
Aug 6, 2026
An issue in three parts on the audit layer advertising never built, the seven institutions standing where it should be, and the very boring financial reason nobody wants it.
Aug 5, 2026
Fox, iSpot, EDO, MNTN, the Media Rating Council, and the quiet arithmetic of an industry that certified the easy thing and shrugged at the rest
Aug 4, 2026
Why is WPP "outsourcing" their media buys to the Trade Desk?
