Report: Viant on Why AI and CTV Are the Future (and Cookies Are Toast)

Viant Breaks It Down—CTV’s Rise, AI’s Power, and the Death of Old-School Advertising

TVREV’s Contextual Targeting Report

CTV Finally Gets Its Act Together

Adtech’s Big Short: Jamie Barnard Knows Where the Bodies Are Buried

No Cookies, No Problem: The Industry’s Favorite (and Least Hated) Identity Solutions

OPINION: The Shitshow of Cookieless Solutions

Judy Shapiro’s Take on the Cookie Apocalypse: Stop Looking Through a Pinhole

TV’s Not Dead, You’re Just Measuring It Wrong

A Marketer’s Guide with Alina Jasper

IAB ALM 2025: The Ad Industry Stares Into the Abyss and Calls It AI

The Great Curation Scam: Who’s Actually Adding Value?

(And Who’s Just Adding Fees?)

Tech is Supposed to Make Marketing Easier—So Why is Everything So Much Harder?

More Tools, More Problems: How Martech Overload is Breaking Marketing

Quick Survey: Your Take on Alternative IDs in a Post-Cookie World

Are Alternative IDs the answer, or just a temporary patch before the next privacy crackdown?

WEEK IN REVIEW: ROBOCALLS, TIKTOK, AND ADTECH MACHINATIONS

Brought to you by the FCC’s Complete Lack of Authority, Perplexity AI’s Metaverse Aspirations, and Netflix’s Desperate Bid to Be Cool Again