When CMOs and Agencies Stop Trusting Each Other, Everyone Loses the Plot

When Optimization Becomes a Religion, Faith Won’t Save the ROI

ADOTAT+ The Netflix Ad Machine: From Small Base to Global Powerhouse

Peter Hamilton is now the High Priest of Intent and Outcomes.

Everyone’s Lying About the Auction: Inside the Mind of Jeff Green

The Exchange Illusion: Everyone’s a Sheriff, and Everyone’s Dirty

Inside WPP’s Great Pivot: From Mad Men to Machine Whisperers

How Brian Lesser Turned WPP Media Into the Company’s Power Center

ADOTAT+ ADTECH -- When AI Buys the Ads: WTF is Ad Context Protocol, or AdCP

The Birth of AdCP: Early Signals from Advertising’s Next Operating Syste

ADOTAT Show! From Chaos to Code: The Great Agency Escape

Graeme Blake from BluTui from Slack to Sanity

Rebellion, Redemption, and Reinvention

Graeme Blake and the Gospel According to Bluetui

Why Andrew Casale Wants to Buy Google’s AdX

The Core Motivation: Reclaiming the Exchange Layer

AdTech Isn’t a Vertical — It’s the Bloodstream of the Modern Economy