Archive | ADOTAT

Automation or Delusion? Inside Basis Technologies with Tyler Kelly

Jun 30, 2025

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11 min read

Automation or Delusion? Inside Basis Technologies with Tyler Kelly

From Dial-Up to DSP Dominance: What Building a $2B Adtech Company Taught One Man About Burnout, BS, and Broken Metrics.

Pesach Lattin (ADOTAT)

🧠 What I’d Tell My 25-Year-Old Self Before Entering AdTech

Jun 29, 2025

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7 min read

🧠 What I’d Tell My 25-Year-Old Self Before Entering AdTech

Caution: May Enter AdTech Believing It’s a Meritocracy.

Pesach Lattin (ADOTAT)

📦 The SSP Illusion: A 3-Part Reality Check for Programmatic's Rotten Core

Jun 27, 2025

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10 min read

📦 The SSP Illusion: A 3-Part Reality Check for Programmatic's Rotten Core

What we got instead is a Frankenstack of fraud, curated PMP fairy tales, and banner ads infested with more malware than a LimeWire download circa 2005

Pesach Lattin (ADOTAT)

politiics

Jun 27, 2025

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6 min read

🎯 When Politics Buys the Media Plan: Omnicom, IPG, and the Consent Decree That Could Gut Brand Safety

It’s an explicit part of the FTC consent decree: no more “exclusion lists” based on political or ideological viewpoint. Read that again.

Pesach Lattin (ADOTAT)

WEEK IN REVIEW: Synthetic Customers, Shelf Wars, Deepfake Lions, Agency Ghosting, Broken Dashboards, and the FTC's New Hobby: Media Planning

Jun 27, 2025

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13 min read

WEEK IN REVIEW: Synthetic Customers, Shelf Wars, Deepfake Lions, Agency Ghosting, Broken Dashboards, and the FTC's New Hobby: Media Planning

Just another normal week in adland, where the customers aren’t real, the campaigns are suspiciously polished, and everyone’s pretending they know what a ‘view’ means.

Pesach Lattin (ADOTAT)

In-Game Advertising