Why Andrew Casale Wants to Buy Google’s AdX

The Core Motivation: Reclaiming the Exchange Layer

AdTech Isn’t a Vertical — It’s the Bloodstream of the Modern Economy

ADOTAT SUNDAY: Learning to Not Walk

The Night the Floor Became My Teacher

ADOTAT: Five Reasons to Watch Simon Poulton on Spotify

Simon Poulton teaches us to Measure Twice, Still Argue

ADOTAT+ Spectrum Reach: Long Live Linear—Streaming Killed It, Then Put It on Payroll.

Featuring Dan Callahan, CRO of Spectrum Reach (now folded into Charter’s latest identity crisis)

Who Is Michael Rubenstein of First Hand?

From DoubleClick to AppNexus: the builder’s arc

The Power of Purchase Signals: Why Adtech Needs to Move Beyond Clicks

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How To Build A Career In Adtech: What The Pros Actually Do

FROM ADOTAT READERS

Why Everyone Hates Ads — and What Terry Taouss Plans to Do About It

Terry Taouss - Experienced Growth-Stage Executive