Archive | ADOTAT

May 1, 2026

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2 min read

ADOTAT+ Vendor Scorecard: Publift

The Monetization Middleman

Pesach Lattin (ADOTAT)

ADOTAT Weekly: Everything Everywhere All at Once but Make It Ads: Where AI Eats Strategy, Payments Become Media Empires, Agencies Hug Their Frenemies, and Everyone Swears This Time the Black Box Is Different

May 1, 2026

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15 min read

ADOTAT Weekly: Everything Everywhere All at Once but Make It Ads: Where AI Eats Strategy, Payments Become Media Empires, Agencies Hug Their Frenemies, and Everyone Swears This Time the Black Box Is Different

Is Jeff Green lying when he says he wants to "Work with Agencies" Again?

Pesach Lattin (ADOTAT)

May 1, 2026

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15 min read

ADOTAT Weekly: Everything Everywhere All at Once but Make It Ads: Where AI Eats Strategy, Payments Become Media Empires, Agencies Hug Their Frenemies, and Everyone Swears This Time the Black Box Is Different

Is Jeff Green lying when he says he wants to "Work with Agencies" Again?

Pesach Lattin (ADOTAT)

Apr 30, 2026

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3 min read

ADOTAT+ Vendor Scorecard: 9 Dots Media.

Itay Rubinstein's Adtech Story Reads Great. The Details Are Worth a Closer Look.

Pesach Lattin (ADOTAT)

Adotat+ Issue: The Conversation Becomes the Ad, an Insider look at Snapchat's Agentic Advertising Bet

Apr 30, 2026

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27 min read

Adotat+ Issue: The Conversation Becomes the Ad, an Insider look at Snapchat's Agentic Advertising Bet

Snapchat Just Quietly Detonated the Banner Ad Era

Pesach Lattin (ADOTAT)

The Adtech Emperor Has No Clothes, But Also Some Clothes

Apr 30, 2026

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21 min read

The Adtech Emperor Has No Clothes, But Also Some Clothes

The Vest-Industrial Complex: The Whole Market Is Designed to Confuse You

Pesach Lattin (ADOTAT)

Adotat+ Issue: The Only People Trying to Fix Adtech Don't Work in Adtech

Apr 29, 2026

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13 min read

Adotat+ Issue: The Only People Trying to Fix Adtech Don't Work in Adtech

The Most Important Guy in Advertising is Retiring in June

Pesach Lattin (ADOTAT)

AI Marketing: We Are Speedrunning Goodhart's Law With Venture Funding And Nobody Wants To Talk About It

Apr 29, 2026

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21 min read

AI Marketing: We Are Speedrunning Goodhart's Law With Venture Funding And Nobody Wants To Talk About It

The Cognitive Trap, Or Why Your Human-In-The-Loop Is Already Asleep At The Wheel

Pesach Lattin (ADOTAT)

Marketing in the Age of AI:What Has Actually Changed (And What Hasn't)

Apr 28, 2026

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23 min read

Marketing in the Age of AI:What Has Actually Changed (And What Hasn't)

The One Tool the Industry Has No Incentive to Build

Pesach Lattin (ADOTAT)

ADOTAT+ Vendor Scorecard: Publift

ADOTAT Weekly: Everything Everywhere All at Once but Make It Ads: Where AI Eats Strategy, Payments Become Media Empires, Agencies Hug Their Frenemies, and Everyone Swears This Time the Black Box Is Different

ADOTAT Weekly: Everything Everywhere All at Once but Make It Ads: Where AI Eats Strategy, Payments Become Media Empires, Agencies Hug Their Frenemies, and Everyone Swears This Time the Black Box Is Different

ADOTAT+ Vendor Scorecard: 9 Dots Media.

Adotat+ Issue: The Conversation Becomes the Ad, an Insider look at Snapchat's Agentic Advertising Bet

The Adtech Emperor Has No Clothes, But Also Some Clothes

Adotat+ Issue: The Only People Trying to Fix Adtech Don't Work in Adtech

AI Marketing: We Are Speedrunning Goodhart's Law With Venture Funding And Nobody Wants To Talk About It

Marketing in the Age of AI:What Has Actually Changed (And What Hasn't)

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