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ADOTAT ADTECH+: The Wrapper Bubble: Why Adtech Keeps Renting Other People’s AI

Sep 16, 2025

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9 min read

ADOTAT ADTECH+: The Wrapper Bubble: Why Adtech Keeps Renting Other People’s AI

Adtech’s Long Love Affair With Wrappers

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Billion-Hour Question: Is YouTube Really Television?

Sep 16, 2025

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14 min read

The Billion-Hour Question: Is YouTube Really Television?

On one screen it’s a Rogan marathon, on another it’s Blippi on loop. For advertisers, the question isn’t taxonomy—it’s where the attentive seconds live.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT ADTECH+: The Generative AI Advertising Collapse: Press Releases in the Front, Fire Sales in the Back

Sep 15, 2025

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4 min read

ADOTAT ADTECH+: The Generative AI Advertising Collapse: Press Releases in the Front, Fire Sales in the Back

The AI Wrapper Death Spiral: When ‘Innovation’ Is Just Renting Someone Else’s Code

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT SHOW: Kurt Donnell’s Big Yoga Mistake (and Adtech Redemption Arc)

Sep 15, 2025

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10 min read

ADOTAT SHOW: Kurt Donnell’s Big Yoga Mistake (and Adtech Redemption Arc)

Turns out enlightenment doesn’t pay the bills—but ads do. From gurus and P&Ls to pipelines and CPM lifts, here’s how Donnell found sanity in chaos.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Sunday Madness: The Loneliest Room in Adland

Sep 14, 2025

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6 min read

Sunday Madness: The Loneliest Room in Adland

It's not that we are lonely, it's that we confuse business with connections.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
We’re All Trash, Congrats

Sep 14, 2025

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7 min read

We’re All Trash, Congrats

The Human Flaw Nobody Wants to Admit

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
WEEKLY REVIEW: Nepo Babies, Buzzwords, and Programmatic Hunger Games

Sep 12, 2025

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12 min read

WEEKLY REVIEW: Nepo Babies, Buzzwords, and Programmatic Hunger Games

Why Hollywood billionaires, holding company PowerPoints, and tech bros with AR goggles are somehow still running the circus.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT ADTECH+: Google’s Two-Faced Stack

Sep 11, 2025

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3 min read

ADOTAT ADTECH+: Google’s Two-Faced Stack

How Ad Manager and DV360 Became Frenemies, Competitors, and Cash Machines—All Under One Roof

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Marriage No One Asked For, But Needed: Criteo + Google

Sep 11, 2025

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11 min read

The Marriage No One Asked For, But Needed: Criteo + Google

How Criteo Became the First Kid Invited Into the Walled Garden Sandbox (and Why the Rest of Adtech Should Panic).

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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