Archive | ADOTAT

Marketing Madness

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Nov 13, 2024

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9 min read

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Pesach Lattin

Marketing Madness

Streamlined or Screwed? The Real Cost of Curation for Publishers

Nov 13, 2024

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16 min read

Streamlined or Screwed? The Real Cost of Curation for Publishers

Pesach Lattin

Marketing Madness

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Nov 13, 2024

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5 min read

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Adotat Staff

Marketing Madness

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Nov 13, 2024

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7 min read

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adotat Staff

News

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Nov 8, 2024

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5 min read

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Pesach Lattin

Specials

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Nov 7, 2024

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6 min read

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Pesach Lattin

Marketing Madness

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Nov 7, 2024

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6 min read

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Adotat Staff

Marketing Madness

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

Nov 7, 2024

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7 min read

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

Pesach Lattin

Marketing Madness

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Nov 6, 2024

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10 min read

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Pesach Lattin

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Streamlined or Screwed? The Real Cost of Curation for Publishers

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

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