SPECIAL REPORT: Intent IQ Wants to Reinvent Identity

But It’s Really About the Patents 🏛️💰

The Trade Desk Just Declared War on Your TV’s Home Screen

Beyond Viewability: How Attention Metrics Are Reshaping Media and Mobile Advertising

🐺 Publishers: The Favorite Meal at Adtech’s All-You-Can-Eat Buffet

The Sheep Keep Coming Back to the Slaughterhouse

The Glorious Middle Finger to Scale

Why “No” is the New Power Play

Ad Tech’s Midlife Crisis: Servers Rebel, Netflix Goes Full Walled Garden, and Oracle Babysits TikTok

Browsers, Walled Gardens, and Carbon Guilt Trips—Just Another Week in the Circus

The Circus is on Fire, and Sam & Carl Brought Marshmallows

Sam Bloom vs. Carl Fremont

SPECIAL REPORT: The AI Kool-Aid Machine is in Full Swing

(and the Hangover Will Be Brutal)

🤖 Richard Howe Was Doing AI Before It Was Cool

Here’s What He Just Schooled Me On

Automation is Eating Your Lunch

Etzioni’s Law: “Stop Calling Onsite Ads a Strategy”

SPECIAL REPORT: Brian O’Kelley Just Declared War on DoubleVerify and IAS

And He’s Not Sending Flowers 💥

🌀 The Labyrinth of Middlemen: Navigating the Ad Tech Maze

Or: How Many Tolls Can One Ad Pay Before It Reaches a Viewer?