Congratulations, You’ve Been Optimized Into Oblivion

Creative? Never Heard of Her: How Adtech Forgot the One Thing That Actually Works

Special Edition Drop: Matthew Sattel of OpenX Gets Real About CTV, Transparency, and Why 2025 is Going to Be a Wild Ride

How OpenX is Revolutionizing CTV, Cleaning Up the Ad Tech Mess, and Why Transparency is More Than Just a Buzzword

Retail Media’s Tightrope: Glory Awaits, But So Does the Abyss

Incrementality Metrics: The Next Frontier for Smarter Retail Media

Cookies, Blockchain, and Coconut Companions: Paul Bannister on Ad Tech’s Eternal Dumpster Fire

From Magic Kingdom to Mystery Meat: Programmatic’s Bait-and-Switch Adventures

Programmatic Fairy Tales: When DSPs Claim Disney but Deliver Gas Station Ads

From Magic Kingdom to Mystery Meat: Programmatic’s Bait-and-Switch Adventures

Jenga with My Health: Reflections, Rants, and Life’s Lazy Demolition Crew

How Ehlers-Danlos, Leadership Lessons, and a Coffee with Rishad Tobaccowala Changed My View on Everything.

Week in Review: Trump, TikTok, Trade Desk, and the Contextual Comeback

Trump, TikTok, and Trade Wars: Dancing on the Edge of a Ban

Consolidation Nation: The Ad Industry is Eating Itself Alive in 2025

Merger Mania: The Ad Industry’s Desperate Rush to Survive

Special Report: The What's of TikTok

Siloed Streaming Is a Boomer Problem

Gen Z Streams, Shops, and Socializes in One Swipe.

The Behemoth of YouTube: A New Gospel for Diverse Voices

If you want to understand the future of advertising—or maybe the present we’ve already missed—look to YouTube

SPECIAL: COMSCORE 2025 State of Programmatic Report: A Full Breakdown

Analysis for Paid Subscribers Only