TVREV’s Contextual Targeting Report

CTV Finally Gets Its Act Together

Adtech’s Big Short: Jamie Barnard Knows Where the Bodies Are Buried

No Cookies, No Problem: The Industry’s Favorite (and Least Hated) Identity Solutions

OPINION: The Shitshow of Cookieless Solutions

Judy Shapiro’s Take on the Cookie Apocalypse: Stop Looking Through a Pinhole

TV’s Not Dead, You’re Just Measuring It Wrong

A Marketer’s Guide with Alina Jasper

IAB ALM 2025: The Ad Industry Stares Into the Abyss and Calls It AI

The Great Curation Scam: Who’s Actually Adding Value?

(And Who’s Just Adding Fees?)

Tech is Supposed to Make Marketing Easier—So Why is Everything So Much Harder?

More Tools, More Problems: How Martech Overload is Breaking Marketing

Quick Survey: Your Take on Alternative IDs in a Post-Cookie World

Are Alternative IDs the answer, or just a temporary patch before the next privacy crackdown?

WEEK IN REVIEW: ROBOCALLS, TIKTOK, AND ADTECH MACHINATIONS

Brought to you by the FCC’s Complete Lack of Authority, Perplexity AI’s Metaverse Aspirations, and Netflix’s Desperate Bid to Be Cool Again

Congratulations, You’ve Been Optimized Into Oblivion

Creative? Never Heard of Her: How Adtech Forgot the One Thing That Actually Works