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Tech Titans on the Turf: The Trade Desk’s Offensive Against Google

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Jan 22, 2024

Tech Titans on the Turf: The Trade Desk’s Offensive Against Google

Survivor: Adtech Edition. Layoffs, AI, and the Quest for Relevance

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Jan 22, 2024

Survivor: Adtech Edition. Layoffs, AI, and the Quest for Relevance

The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric

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Jan 15, 2024

The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric

No Cookie Left Behind: The Great Chrome Deprecation Debacle

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Jan 12, 2024

No Cookie Left Behind: The Great Chrome Deprecation Debacle

Cutting Through Chaos: AdTech’s Lean, Mean Cost-Cutting Crusade

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Jan 10, 2024

Cutting Through Chaos: AdTech’s Lean, Mean Cost-Cutting Crusade

Bittersweet Change: The End of Cookies and the New Ad Frontier

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Jan 5, 2024

Bittersweet Change: The End of Cookies and the New Ad Frontier

Programmatic and the Terrible, Horrible, No Good, Very Bad Day: Did We Cause It?

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Jan 3, 2024

Programmatic and the Terrible, Horrible, No Good, Very Bad Day: Did We Cause It?

FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming

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Jan 3, 2024

FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming

Telemarketing Tumult: FTC Clamps Down on Response Tree’s Duplicitous Tactics

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Jan 3, 2024

Telemarketing Tumult: FTC Clamps Down on Response Tree’s Duplicitous Tactics