Archive | ADOTAT Newsletter - Adtech, Marketing and Media

ADOTAT Newsletter - Adtech, Marketing and Media
Archive
Page 21

Archive

Marketing MadnessMarketing Madness

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Roblox’s Year of Scale: How Ads Became the Name of the Game

Pesach Lattin

CTV/OTT StreamingCTV/OTT Streaming

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Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

Pesach Lattin

CTV/OTT StreamingCTV/OTT Streaming

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Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Pesach Lattin

Marketing MadnessMarketing Madness

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Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Pesach Lattin

Marketing MadnessMarketing Madness

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Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

Pesach Lattin

CTV/OTT StreamingCTV/OTT Streaming

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Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Pesach Lattin

CTV/OTT StreamingCTV/OTT Streaming

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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

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NewsNews

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Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

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Marketing MadnessMarketing Madness

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Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

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NewsNews

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Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

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NewsNews

Hyundai Takes a Stand: Withdrawing Ads from X Amid Hate Speech Controversy

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LeadersLeaders

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From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek

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