OPINION: The Shitshow of Cookieless Solutions

Judy Shapiro’s Take on the Cookie Apocalypse: Stop Looking Through a Pinhole

TV’s Not Dead, You’re Just Measuring It Wrong

A Marketer’s Guide with Alina Jasper

IAB ALM 2025: The Ad Industry Stares Into the Abyss and Calls It AI

The Great Curation Scam: Who’s Actually Adding Value?

(And Who’s Just Adding Fees?)

Tech is Supposed to Make Marketing Easier—So Why is Everything So Much Harder?

More Tools, More Problems: How Martech Overload is Breaking Marketing

Quick Survey: Your Take on Alternative IDs in a Post-Cookie World

Are Alternative IDs the answer, or just a temporary patch before the next privacy crackdown?

WEEK IN REVIEW: ROBOCALLS, TIKTOK, AND ADTECH MACHINATIONS

Brought to you by the FCC’s Complete Lack of Authority, Perplexity AI’s Metaverse Aspirations, and Netflix’s Desperate Bid to Be Cool Again

Congratulations, You’ve Been Optimized Into Oblivion

Creative? Never Heard of Her: How Adtech Forgot the One Thing That Actually Works

Special Edition Drop: Matthew Sattel of OpenX Gets Real About CTV, Transparency, and Why 2025 is Going to Be a Wild Ride

How OpenX is Revolutionizing CTV, Cleaning Up the Ad Tech Mess, and Why Transparency is More Than Just a Buzzword

Retail Media’s Tightrope: Glory Awaits, But So Does the Abyss

Incrementality Metrics: The Next Frontier for Smarter Retail Media

Cookies, Blockchain, and Coconut Companions: Paul Bannister on Ad Tech’s Eternal Dumpster Fire

From Magic Kingdom to Mystery Meat: Programmatic’s Bait-and-Switch Adventures