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The Open Web Is a Crime Scene. Publishers Are Finally Learning to Hide the Body

Nov 13, 2025

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25 min read

The Open Web Is a Crime Scene. Publishers Are Finally Learning to Hide the Body

The Future of Publishing Looks Terrible (But Maybe Not Hopeless)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Frans Vermeulen: The Ad Tech Veteran Who Finally Got Sick of the Swivel Chair

Nov 12, 2025

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6 min read

Frans Vermeulen: The Ad Tech Veteran Who Finally Got Sick of the Swivel Chair

He’s Seen It All—and Decided to Automate the Pain Away

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Liat Barer: The CPO Who’s Making Adtech Catch Feelings

Nov 12, 2025

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4 min read

Liat Barer: The CPO Who’s Making Adtech Catch Feelings

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
REPORT: The Trade Desk vs. Viant PART II: The War for the Pipes of Advertising

Nov 12, 2025

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26 min read

REPORT: The Trade Desk vs. Viant PART II: The War for the Pipes of Advertising

It’s not about ads anymore. It’s about who owns the plumbing...

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Crumbl’d: How Social Media Fame Might Bankrupt America’s Sweetest Brand

Nov 10, 2025

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15 min read

Crumbl’d: How Social Media Fame Might Bankrupt America’s Sweetest Brand

The Cookie Empire That Forgot the Fine Print

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Ulli Appelbaum: Meet the Brand Whisperer Who Turns Pizza Pilots and Water into Meaning

Nov 10, 2025

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27 min read

Ulli Appelbaum: Meet the Brand Whisperer Who Turns Pizza Pilots and Water into Meaning

Why Branding Isn’t Storytelling—It’s Brain Surgery

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
WEEKLY REVIEW: The Bots Are Buying, The Brands Are Panicking, And Ad Tech’s Still Pretending It’s in Control

Nov 7, 2025

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15 min read

WEEKLY REVIEW: The Bots Are Buying, The Brands Are Panicking, And Ad Tech’s Still Pretending It’s in Control

Welcome to the AI arms race, where your media plan is just collateral damage

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Behind the Headlines: IP Matching Doesn’t Work

Nov 6, 2025

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15 min read

Behind the Headlines: IP Matching Doesn’t Work

Everyone’s selling “household targeting.” No one can prove it works

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Who is Stephen Howard-Sarin, Head of Retail Media at Criteo?

Nov 6, 2025

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5 min read

Who is Stephen Howard-Sarin, Head of Retail Media at Criteo?

The Reluctant Prophet of Retail MediaStephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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