The Cookie Apocalypse That Wasn't (And the Mess We’re Stuck With Instead)
Why Brian O’Kelley Thinks You’re Doing Brand Safety Like It’s 2007
Inside a week where the biggest names in tech tried to pivot, rebrand, and pretend it was all going according to plan.
💻 The Cookie That Refused to Die — and the Industry Left Holding the Bill
Sponsored by Your Own Budget: The Retail Media Fee-palooza
Why Most Video Platforms Are Just Ad Funnels in Disguise
We Were Promised Televised Shopping Nirvana. We Got a QR Code
We Followed the Money. It Got Mugged Somewhere Around the SSP.
Optimization & Other Lies We Tell Ourselves
CONFIDENTIAL REPORT
Because those 6.4x ROAS slides are just a Broadway show for your CFO
The Bill Wise Media Takeover – Sponsored, Syndicated, and Self-Directed
