A Marketer’s Guide with Alina Jasper
(And Who’s Just Adding Fees?)
More Tools, More Problems: How Martech Overload is Breaking Marketing
Are Alternative IDs the answer, or just a temporary patch before the next privacy crackdown?
Brought to you by the FCC’s Complete Lack of Authority, Perplexity AI’s Metaverse Aspirations, and Netflix’s Desperate Bid to Be Cool Again
Creative? Never Heard of Her: How Adtech Forgot the One Thing That Actually Works
How OpenX is Revolutionizing CTV, Cleaning Up the Ad Tech Mess, and Why Transparency is More Than Just a Buzzword
Incrementality Metrics: The Next Frontier for Smarter Retail Media
From Magic Kingdom to Mystery Meat: Programmatic’s Bait-and-Switch Adventures