New White Paper: The Liquidity Crisis in Ad Tech: DSP Payment Gaps and Market Impact

Programmatic advertising, for all its real-time innovation and automation, is increasingly constrained by a distinctly analog problem: cash flow.

Author

Pesach Lattin (ADOTAT)
April 29, 2025

📣 Welcome to the Real Programmatic Crisis Playbook

This white paper you’re about to read?
Not meant for the masses.
Not being handed out at conference cocktail hours.
Not quietly whispered in LinkedIn echo chambers.

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