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You’ve seen them slither into meetings.
Pitch-deck preachers. LinkedIn prophets. “Strategic consultants” who think DSP stands for Don’t Show Proficiency.
Your boss paid them $5,000 to “upskill” the agency. They used it on bottle service, bad decisions, and a “training deck” stolen from someone else’s keynote. Then they mumbled something about “funnel velocity” and couldn’t diagram a single stage if you handed them crayons.
Now they’re quoting ADOTAT+ like they came up with it.