Adtech

ADOTAT's reporting on the ad tech supply chain: DSPs, SSPs, fees, take rates, and the companies in the middle of every dollar.

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Breaking: Google Certified Discover-Tech for Six Years. Its Ads Hacked Al Jazeera.

Privacy

Oct 15, 2026

Breaking: Google Certified Discover-Tech for Six Years. Its Ads Hacked Al Jazeera.

Citizen Lab and Confiant reported Thursday that the Israeli DSP ran Candiru spyware through Google, Yandex and Comcast's Beeswax, and lifted logged-in sessions from 1,000 publishers.

Pesach Lattin

The Trade Desk and Magnite Sold the Same Independence. Only One Is Repricing Its Options.

Adtech

Oct 14, 2026

The Trade Desk and Magnite Sold the Same Independence. Only One Is Repricing Its Options.

Magnite is up 57%. The Trade Desk is down 68%, and on Monday Jeff Green holds 50.2% of the vote on cutting the price of 15.6 million options, 1.6 million of them his.

Pesach Lattin

GumGum

Oct 13, 2026

GumGum Calls Itself The Mindset Company. Katy Loria Has to Make It Pay.

Katy Loria spent 20 years selling screens buyers underrated, from Nickelodeon to movie theaters to FAST. Now she runs global revenue at a contextual company whose founding bet, the death of the cookie, never happened, and she says the proof points are still coming.

Pesach Lattin

Pubmatic

Oct 12, 2026

Megan Ramm Built Uber's Ad Sales Machine. PubMatic Needs It to Sell Past Three Buyers.

PubMatic's new global chief revenue officer helped take Uber Advertising from a $500 million run rate to more than $2 billion. Now she runs every revenue team at a sell-side platform that names Google and The Trade Desk as its biggest buyers, and whose three largest buyers account for 59% of its receivables.

Pesach Lattin

ID5 Calls Its Signals Consented. Apple Blocked It Anyway, for Good.

Privacy

Oct 8, 2026

ID5 Calls Its Signals Consented. Apple Blocked It Anyway, for Good.

Inside Safari's secret blocklist: The Trade Desk got off it in 13 days. ID5 is not getting off at all.

Pesach Lattin

Adtech

Sep 30, 2026

REPORT: AdTech Promised Zero Tolerance for CSAM. And Most Did Nothing

In February 2025 the industry was appalled. Nineteen months later, ADOTAT sent twenty-three companies five questions about what changed. Fifteen said nothing at all.

Pesach Lattin

The Trade Desk

Sep 25, 2026

The Trade Desk Says It's a Platform. It's an Ad Broker.

Thirty years ago, anyone who sold inventory they didn't own was called a broker. The ANA found 29 cents of every DSP dollar goes to the middle, and The Trade Desk still can't show buyers the segment earned its cut.

The Adotat Staff

AdExchanger Said 60 Days. Problem: Google's Decree Doesn't Exist Yet.

Adtech

Sep 17, 2026

AdExchanger Said 60 Days. Problem: Google's Decree Doesn't Exist Yet.

Allison Schiff's TL;DR of the Brinkema remedies opinion is fast, readable and smart. It is also super wrong in exactly the places that will cost publishers money.

Pesach Lattin

IAB Tech Lab

Sep 15, 2026

Tuesday Thread: IAB TechLab Blames Arrogant Bros for Bidstream Lies

The self-proclaimed steward of OpenRTB says the market ignores all of her fixes out of hubris. Forty minutes earlier she said "capitalism, baby." One of those is the real answer.

Pesach Lattin, +1

Adtech

Sep 1, 2026

Tuesday Thread: An SSP Kept $20 of a $30 CPM. Ad Tech Held Its Emergency Meeting About Something Else.

The margin was posted in public by the man who audits supply quality for the biggest independent buyer on the open internet.

Pesach Lattin

IAB Tech Lab

Aug 31, 2026

IAB Tech Lab Built the Fix for Curated Supply. Nobody Installed It.

The industry asked for provenance, got a standard for it in 2019, and left it on the shelf. Four companies use it. All of them sell data.

Pesach Lattin

Trade Desk Turned Off Its "Fundamental Reinvention." It Named That Zuma.

The Trade Desk

Aug 28, 2026

Trade Desk Turned Off Its "Fundamental Reinvention." It Named That Zuma.

The signature feature of Kokai is now a checkbox you can uncheck. The stock is down ninety percent. The guy who ran their TV operating system left to run a fake supermarket in Las Vegas.

Pesach Lattin

IAB Tech Lab

Aug 26, 2026

Everyone Is Selling AI Media Buying. AdCP And IAB Tech Lab Say It Isn't Running Yet.

Both Brian O'Kelley and Shailley Singh answered on the record about what agentic buying can actually prove. Nothing either of them described is running at scale.

Pesach Lattin

Unmeasured: Roku Says 87 Percent. It Doesn't Say Plus Or Minus What.

Adtech

Aug 25, 2026

Unmeasured: Roku Says 87 Percent. It Doesn't Say Plus Or Minus What.

Nine controls, four named. No interval, no n by cell, no paper. Roku's own analyst wrote "associated with." Amazon's page wrote "drives."

Pesach Lattin

Pubmatic

Aug 25, 2026

Tuesday Thread: A Former PubMatic Executive Read Our Fee Math and Said Double It...

The Thread, installment three. We published that half the dollar disappears before it reaches a page. The people who set those prices wrote in to say we were being generous.

Pesach Lattin

Adtech

Aug 24, 2026

When I Don't Want to Admit I Work in Ad Tech, I Tell People...

A Hall of Fame measurement executive would rather claim a felony than name his job. The industry's own referee gave us the numbers that explain why.

Pesach Lattin

Wire & File

Aug 21, 2026

Wire & File: Ad Tech Sold More, Charged Less, and Called It Growth

S4's escrow, the FTC's pricing rules, and the ad network NBC warned you about in 2009.

The Adotat Staff

Canadian DSP StackAdapt's Report Implies Its Platform Can't Earn The Trust It's Asking For

The Trade Desk

Aug 20, 2026

Canadian DSP StackAdapt's Report Implies Its Platform Can't Earn The Trust It's Asking For

A StackAdapt-commissioned survey set out to prove marketers are ready to trust AI with their budgets. Instead it produced a coin-flip approval rating for autonomous AI, a 6% action rate on its own recommendations, and a client base that voted, given the choice, for AI to write reports instead. Four trade outlets ran it as news anyway.

Pesach Lattin

Tuple

Aug 18, 2026

Tuple Says It's Ending Ad Tech's Black Box. It Also Can't Count Its Own SSPs.

Founder Doug Lauretano answered every hard question ADOTAT asked him. That's actually the interesting part.

Pesach Lattin

Tuesday Thread: Stop Complaining About the Tollbooth

Adtech

Aug 18, 2026

Tuesday Thread: Stop Complaining About the Tollbooth

The man who told me to shut up about tollbooths was right. He was undercounting. The Thread, installment two. Last week: what The Trade Desk's retention number was hiding.

Pesach Lattin

Adtech

Aug 16, 2026

Sunday Issue: I Coined "Ad Tech Mafia." I'm Not Sorry.

Two failed retirements, one newsletter that's just a fax machine with a Twitter account, and why the Show goes dark for two Mondays

Pesach Lattin

The Moat Guy Built an Ad Nobody Can See, and Perplexity Saw It Anyway

Adtech

Aug 13, 2026

The Moat Guy Built an Ad Nobody Can See, and Perplexity Saw It Anyway

The CEO who built Moat's reputation on independent measurement is now asking to be trusted on his own.

Pesach Lattin

MRC Has Never Accredited a Company in Its Life

Adtech

Aug 12, 2026

MRC Has Never Accredited a Company in Its Life

No, they are NOT MRC Accredited. Not Zefr. Not iSpot. Not DoubleVerify. Not anybody. The sentence everyone puts on slide three of the deck describes a thing that does not exist.

Pesach Lattin

Privacy

Aug 10, 2026

Phylicia Koh Says Privacy Is a Lie and Anthropic Is Lying About Ads

The Play Ventures GP has the most detailed vision of agent-to-agent advertising I have heard from anyone, including the people writing the protocol.

Pesach Lattin

Sunday Issue: Apparently I Bullied a Billionaire

Investors

Aug 9, 2026

Sunday Issue: Apparently I Bullied a Billionaire

The site looks different. The standards are new. The reporting is exactly the same, which is the part that upset people.

Pesach Lattin