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IAS

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IAS Sells Independence. Its $1 Billion Loan Gets Paid Out of Client Fees.

Investors

+3

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Oct 12, 2026

IAS Sells Independence. Its $1 Billion Loan Gets Paid Out of Client Fees.

The referee brands pay to keep the ad market honest was bought with debt the loan market wouldn't touch. Its only rival just sold to Nielsen.

Pesach Lattin (ADOTAT)

Tuesday Thread: IAS Said It Wouldn't Mark Its Own Homework. It Now Owns the Ad Server Viant Runs On.

Viant

+4

/

Oct 6, 2026

Tuesday Thread: IAS Said It Wouldn't Mark Its Own Homework. It Now Owns the Ad Server Viant Runs On.

The company that sells buyers the transparency report owns the ad server, runs the connection and deducts its fees before the seller gets paid.

Pesach Lattin (ADOTAT), +1