Performance Marketing

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Jan 7, 2025

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6 min read

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

Jan 7, 2025

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5 min read

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Nov 4, 2024

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11 min read

Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing

Oct 22, 2024

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9 min read

Telemarketing Tumult: FTC Clamps Down on Response Tree’s Duplicitous Tactics

Telemarketing Tumult: FTC Clamps Down on Response Tree’s Duplicitous Tactics

Jan 3, 2024

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3 min read