Publicis

ADOTAT's reporting on Publicis: the PepsiCo and Coca-Cola reviews, the LiveRamp deal, principal media, and how Arthur Sadoun's machine actually makes money.

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Publicis Took Pepsi. WPP Gained Five Percent For Winning Nothing.

WPP

Sep 4, 2026

Publicis Took Pepsi. WPP Gained Five Percent For Winning Nothing.

Coca-Cola hasn't chosen anyone. WPP's stock rose anyway, because the market priced in the disappearance of a competitor.

The Adotat Staff, +1

Nobody Walks Out of a $4 Billion Pitch. On Wednesday, Publicis Walked Out of Coke's.

Coca-Cola

Sep 3, 2026

Nobody Walks Out of a $4 Billion Pitch. On Wednesday, Publicis Walked Out of Coke's.

Every phone in this industry went off at the same time Wednesday afternoon, and the message was some version of the same three words. Publicis took PepsiCo's global media without a pitch, then quit Coca-Cola's review before dinner, leaving WPP alone in a contest Coke started specifically to find alternatives to WPP. Everyone is calling it a conflict of interest. It was a decision, and once you understand the arithmetic behind it you will never look at a billings number the same way again.

The Adotat Staff

BREAKING: Publicis Took PepsiCo's Global Media Without A Pitch. Then It Walked Away From Coke.

Coca-Cola

Sep 2, 2026

BREAKING: Publicis Took PepsiCo's Global Media Without A Pitch. Then It Walked Away From Coke.

The exit everyone will call a cost decision was a conflict decision. Omnicom lost twenty years of PepsiCo without a shootout, and the reported frontrunner for Coke's $1.44 billion just left the room.

The Adotat Staff

Travis Kelce Calls It "Lived Experience." He Graduated Before NIL Existed.

Publicis

Aug 18, 2026

Travis Kelce Calls It "Lived Experience." He Graduated Before NIL Existed.

Publicis and 3 Arts Sports built the plumbing for a new NIL matchmaking venture. Kelce is the face on the box, and the résumé behind that face doesn't say what the press release implies it says.

Pesach Lattin