Walmart

All Posts

Wire & File

Oct 9, 2026

Wire & File: TikTok Shrank Its Ban List. Apple Hid Its Own. Walmart, Best Buy And pubX Graded Themselves.

TikTok cut instant bans from 37 to 13 and scam complaints more than tripled, Apple's Safari blocklist now changes remotely, Walmart pitches TV measurement while owning the TV, Best Buy's 79% ROAS was measured on Best Buy's sales, and pubX bought the company that grades its agents. Plus PepsiCo bets North America on better ads, Equativ puts DV inside curation, Sony picks PubMatic for PS5, and Tinuiti opens its measurement to agents without opening its method.

The Adotat Staff

Walmart

Aug 24, 2026

Walmart's Mayward: "We're Controlling the Attribution Model in All Cases." He Thinks That's the Sales Pitch.

Walmart tore down the garden walls everywhere except around the scoreboard. That's not an oversight. That's the product.

The Adotat Staff

Walmart

Wire & File: TikTok Shrank Its Ban List. Apple Hid Its Own. Walmart, Best Buy And pubX Graded Themselves.

Walmart's Mayward: "We're Controlling the Attribution Model in All Cases." He Thinks That's the Sales Pitch.

ADOTAT