We Were Promised Televised Shopping Nirvana. We Got a QR Code
We Followed the Money. It Got Mugged Somewhere Around the SSP.
Optimization & Other Lies We Tell Ourselves
CONFIDENTIAL REPORT
Because those 6.4x ROAS slides are just a Broadway show for your CFO
The Bill Wise Media Takeover – Sponsored, Syndicated, and Self-Directed
Viant’s Got the Match, The Trade Desk’s Built the Fuse
📦 Part 4: The Great Reset – Rebuilding Marketing Without the Algorithm Crutch
Inside the Agency Bypass Blueprint That’s Already Live
📉 Part 3: The Mid-Funnel Graveyard
Turning Clicks into Cold Brew Lovers, One BS Segment at a Time
