Turning Clicks into Cold Brew Lovers, One BS Segment at a Time
🎯 Part 2: Bottom-Funnel Addiction
Because the Office Is a Lie and Your Boss Is the Villain
Part 1: The Optimization Delusion
From Me to You, and More...
From TikTok castoffs to EU clampdowns, this week’s news reads like the fever dream of a CMO on their third espresso and fifth pivot deck
What happens when the fastest-growing CTV platform in North America gets cocky, sloppy, and just a little too comfortable in the walled garden?
Jeff Bezos Isn’t Sharing His Toys—And He’s Keeping the Whole Sandbox
Why the Ad Industry Needs a Valium and a Dictionary
Roku vs. Samsung, Part II
When the watchdog won’t bark for anyone but itself.
Streaming CEOs keep saying "predictive," but it’s mostly just “projective” — as in projecting their fantasies onto broken data.
