Viant’s Got the Match, The Trade Desk’s Built the Fuse
📦 Part 4: The Great Reset – Rebuilding Marketing Without the Algorithm Crutch
CONFIDENTIAL REPORT
Inside the Agency Bypass Blueprint That’s Already Live
📉 Part 3: The Mid-Funnel Graveyard
Turning Clicks into Cold Brew Lovers, One BS Segment at a Time
🎯 Part 2: Bottom-Funnel Addiction
Because the Office Is a Lie and Your Boss Is the Villain
Part 1: The Optimization Delusion
From Me to You, and More...
From TikTok castoffs to EU clampdowns, this week’s news reads like the fever dream of a CMO on their third espresso and fifth pivot deck
What happens when the fastest-growing CTV platform in North America gets cocky, sloppy, and just a little too comfortable in the walled garden?
