Matthew C. Doherty’s EXTE Mission: Less Hype, More Impact.

(and Maybe Even a Little Sanity in AdTech)

Viant #AI: The Adtech Savior No One Asked For?

SPECIAL REPORT: Brand Safety Always Fails, Whose Fault Is it?

Are DoubleVerify and IAS a Billion Dollar Insurance Scams?

Connected TV: The Future of Advertising or Just a Very Expensive Game of Hide and Seek? 📺💸

Programmatic CTV: Like Playing Darts in the Dark... Blindfolded 🎯🙈

The Trump Admin Didn’t Want to Protect Consumers—And Neither Does Ad Tech

The Ad Fraud Racket: No One Goes to Jail, Billions Keep Flowing

🔥 What Actually Works: The Brands Getting Measurement Right

The Case for Smarter Attribution: Connecting Tactics to Outcomes

Erez Levin is direct about brand safety.

BY THE NUMBERS: Brand Safety’s Billion-Dollar Illusion: Why Advertisers Are Paying for a False Sense of Security