From X’s anti-media crusade to Google's too-late transparency tour, the ad industry spent the week pretending AI works, attribution matters, and publishers still have a say.
How the entire digital publishing industry mistook a screaming clown with a megaphone for a business model.
💥 When Real-Time Bidding Meets Real-World Bills
The Brand Safety Scam
Programmatic advertising, for all its real-time innovation and automation, is increasingly constrained by a distinctly analog problem: cash flow.
Bought, Sold, and Polished: The Hidden Economy Behind Your Media Plan
How “Neutral” DSPs Became Just Another Margin Layer in a Tech Tax Pyramid Scheme
The Cookie Apocalypse That Wasn't (And the Mess We’re Stuck With Instead)
Why Brian O’Kelley Thinks You’re Doing Brand Safety Like It’s 2007
Inside a week where the biggest names in tech tried to pivot, rebrand, and pretend it was all going according to plan.
💻 The Cookie That Refused to Die — and the Industry Left Holding the Bill
Sponsored by Your Own Budget: The Retail Media Fee-palooza
