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AdtechAdtech
Should Colossus SSP Be Kicked Out of the Coven?

Should Colossus SSP Be Kicked Out of the Coven?

Pesach Lattin
Pesach Lattin
AdtechAdtech
TV Shopping on Steroids: Gary Mittman’s Vision for the Future

TV Shopping on Steroids: Gary Mittman’s Vision for the Future

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+3+3
Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Pesach Lattin
Pesach Lattin
NewsNews
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Colossus SSP: The Dark Lord of Programmatic Advertising?

Colossus SSP: The Dark Lord of Programmatic Advertising?

Pesach Lattin
Pesach Lattin
CTV/OTT StreamingCTV/OTT Streaming
+2+2
The Future of Shoppable TV: The Grand Merchandising Merge

The Future of Shoppable TV: The Grand Merchandising Merge

Pesach Lattin
Pesach Lattin
Artificial IntelligenceArtificial Intelligence
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From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

Pesach Lattin
Pesach Lattin
Hiring & ManagementHiring & Management
Ricky Strauss Takes a Bow: Apple TV+ Marketing Guru Exits Stage Left

Ricky Strauss Takes a Bow: Apple TV+ Marketing Guru Exits Stage Left

Pesach Lattin
Pesach Lattin
CTV/OTT StreamingCTV/OTT Streaming
+2+2
From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+3+3
Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Adotat Staff
Adotat Staff
Marketing MadnessMarketing Madness
+1+1
The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

Pesach Lattin
Pesach Lattin
AdtechAdtech
No More Ads? How Apple’s New Safari Could Topple Google’s Empire

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+1+1
Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

Pesach Lattin
Pesach Lattin
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