Megan Ramm Built Uber's Ad Sales Machine. PubMatic Needs It to Sell Past Three Buyers.
PubMatic's new global chief revenue officer helped take Uber Advertising from a $500 million run rate to more than $2 billion. Now she runs every revenue team at a sell-side platform that names Google and The Trade Desk as its biggest buyers, and whose three largest buyers account for 59% of its receivables.
Tuesday Thread: A Former PubMatic Executive Read Our Fee Math and Said Double It...
The Thread, installment three. We published that half the dollar disappears before it reaches a page. The people who set those prices wrote in to say we were being generous.
