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SpecialsSpecials
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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+2+2
Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Adotat Staff
Adotat Staff
Marketing MadnessMarketing Madness
+3+3
Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+3+3
The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Pesach Lattin
Pesach Lattin
LeadersLeaders
+3+3
Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Adotat Staff
Adotat Staff
CTV/OTT StreamingCTV/OTT Streaming
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Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

Pesach Lattin
Pesach Lattin
NewsNews
+4+4
Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Adotat Staff
Adotat Staff
Marketing MadnessMarketing Madness
+2+2
Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Pesach Lattin
Pesach Lattin
ProfilesProfiles
+2+2
Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adotat Staff
Adotat Staff
Marketing MadnessMarketing Madness
+4+4
Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+3+3
Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Pesach Lattin
Pesach Lattin
NewsNews
+3+3
From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

Pesach Lattin
Pesach Lattin
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