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🔥 THIS WEEK: AD TECH NONSENSE, AI HYPE, & BRANDS THROWING MONEY AT SPORTS

🔥 THIS WEEK: AD TECH NONSENSE, AI HYPE, & BRANDS THROWING MONEY AT SPORTS

Publishers Panic, Brands Bail, and MNTN Bets on Ryan Reynolds—Welcome to 2025

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Yahoo’s New Ad Play: Rob Wilk or Just Another Exec in the Rotation?

Yahoo’s New Ad Play: Rob Wilk or Just Another Exec in the Rotation?

Will Rob Wilk Bring the Magic or Just More Meetings?

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Why Carl Fremont is the Marketing Mensch We All Need

Why Carl Fremont is the Marketing Mensch We All Need

🤑 The Ad Industry’s Short-Term Addiction: ROAS is Not a Strategy

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

Archive

🔥 THIS WEEK: AD TECH NONSENSE, AI HYPE, & BRANDS THROWING MONEY AT SPORTS

🔥 THIS WEEK: AD TECH NONSENSE, AI HYPE, & BRANDS THROWING MONEY AT SPORTS

Publishers Panic, Brands Bail, and MNTN Bets on Ryan Reynolds—Welcome to 2025

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Yahoo’s New Ad Play: Rob Wilk or Just Another Exec in the Rotation?

Yahoo’s New Ad Play: Rob Wilk or Just Another Exec in the Rotation?

Will Rob Wilk Bring the Magic or Just More Meetings?

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Why Carl Fremont is the Marketing Mensch We All Need

Why Carl Fremont is the Marketing Mensch We All Need

🤑 The Ad Industry’s Short-Term Addiction: ROAS is Not a Strategy

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
CTV Ad Fraud: Your Budget’s on a Beach Vacation Without You

CTV Ad Fraud: Your Budget’s on a Beach Vacation Without You

Why Your CTV Ads Are More Interested in Smart Fridges Than Consumers

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Special Issue: Publicis Buys Lotame – Because 2.3 Billion People Weren’t Enough

Special Issue: Publicis Buys Lotame – Because 2.3 Billion People Weren’t Enough

Expands Stalker Powers to 4 Billion

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Lizzie Chapman of NextRoll on Fixing AdTech, Killing Bad Culture, and the Cookiepocalypse

Lizzie Chapman of NextRoll on Fixing AdTech, Killing Bad Culture, and the Cookiepocalypse

🚀 Future-Proofing AdTech Without Losing Your Mind (or Your Customers)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Meta’s AI Wants Your Customers, WPP Wants a Lifeline, and Musk Wants Your Money

Meta’s AI Wants Your Customers, WPP Wants a Lifeline, and Musk Wants Your Money

Publishers Panic, Brands Bail, and MNTN Bets on Ryan Reynolds—Welcome to 2025

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Gaming Ads: Welcome to the Goldmine... Or a Digital Landmine?

Gaming Ads: Welcome to the Goldmine... Or a Digital Landmine?

🔍 The Big Question: How Far Is Too Far?

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
SPECIAL REPORT: Roku’s Conversion Obsession: Chasing Cheap Conversions or the Future of CTV?

SPECIAL REPORT: Roku’s Conversion Obsession: Chasing Cheap Conversions or the Future of CTV?

Peter Hamilton Thinks Your Marketing Strategy is a Joke—And He’s Not Wrong

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The 'Elon Tax' Phenomenon

The 'Elon Tax' Phenomenon

How the Marketing Industry Got Strong-Armed Into Paying Tribute to the King of Chaos

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Digital Trust, Malvertising Wars, and the Future of Ad Tech

Digital Trust, Malvertising Wars, and the Future of Ad Tech

The Business of Gavin Dunaway

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Matt Wasserlauf vs. The Ad Fraud Industrial Complex

Matt Wasserlauf vs. The Ad Fraud Industrial Complex

The Guy Who Actually Wants to Fix This

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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