CTV

ADOTAT's reporting on connected TV and streaming advertising: inventory, identity, pricing, and who is really selling what.

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Nielsen

Oct 14, 2026

Unmeasured: Nielsen Sells DoubleVerify as Independence. Its Contract Lets It Refuse a Firewall.

DoubleVerify's proxy shows Nielsen cut its bid twice, beat a $14.50 offer on speed, and wrote itself the right to turn down behavioral remedies. The vote is October 29.

Pesach Lattin

Lauren Benedict Sells Roku as TV's Front Door. Fox Is Buying the House for $22 Billion.

Profiles

Oct 12, 2026

Lauren Benedict Sells Roku as TV's Front Door. Fox Is Buying the House for $22 Billion.

Roku's global ad sales chief won Advertising Executive of the Year while her company grew ad revenue 25%. In that same stretch she lost her boss to Paramount, gained a new one from Meta and Snap, and saw Fox agree to buy the company. The study Roku now sells with says 87%. That number deserves more scrutiny than her résumé does.

Pesach Lattin

Rita Ferro Sold Out Disney's First Super Bowl in 20 Years. Its Streaming Ad Rates Are Falling.

Profiles

Oct 12, 2026

Rita Ferro Sold Out Disney's First Super Bowl in 20 Years. Its Streaming Ad Rates Are Falling.

A Cuban-American saleswoman from Miami spent 29 years building Disney's ad machine and now runs the busiest live-events calendar in television. The company's own filings show the streaming business she calls the industry leader is selling more ads at lower prices.

Pesach Lattin

REPORT: Cox Pitched "Reserved" Bulldogs Game Ads. Georgia's Rights Holder Says It Gave No Authorization.

Cox Media

Oct 7, 2026

REPORT: Cox Pitched "Reserved" Bulldogs Game Ads. Georgia's Rights Holder Says It Gave No Authorization.

A broadcaster put the Georgia "G" on a proposal selling streaming ads "inside" live Bulldogs games. The school's rights holder says it never signed off. The network that controls the breaks, officially, hasn't said a word. Part two of the Asellus file.

Pesach Lattin

Viant

Oct 6, 2026

Tuesday Thread: IAS Said It Wouldn't Mark Its Own Homework. It Now Owns the Ad Server Viant Runs On.

The company that sells buyers the transparency report owns the ad server, runs the connection and deducts its fees before the seller gets paid.

Pesach Lattin, +1

DirecTV

Sep 29, 2026

Tuesday Thread: Viant Says It Measures The Market. It Won't Say How Much Of Its DirecTV Is DirecTV.

Viant's reps are pitching agencies DirecTV for less than DirecTV charges. DirecTV says that isn't possible. They're both telling the truth, because they aren't selling the same thing.

Pesach Lattin, +1

The Field Kit: Asellus Calls a Client's Sighting Proof. Here Are Seven Questions That Ask for the Paper.

Ad Fraud

Sep 24, 2026

The Field Kit: Asellus Calls a Client's Sighting Proof. Here Are Seven Questions That Ask for the Paper.

Asellus says the proof is a client seeing his own spot. Seven questions ask for the rights, the path and the log behind it.

The Adotat Staff

Asellus Sells Ads Inside a Named Team's Live Game. It Won't Say Who Authorized Them.

Ad Fraud

Sep 23, 2026

Asellus Sells Ads Inside a Named Team's Live Game. It Won't Say Who Authorized Them.

Asellus sells the ordered game, the ordered market and the ordered team. It answered zero of six questions about who sold it the game.

Pesach Lattin

Unmeasured: Netflix Matched YouTube's 18.5 Million NFL Audience. Nielsen Counted Them Differently.

Measurement

Sep 22, 2026

Unmeasured: Netflix Matched YouTube's 18.5 Million NFL Audience. Nielsen Counted Them Differently.

Two streaming NFL games, one year apart, landed on the same number. They were not measured the same way, and the footnotes say so.

Pesach Lattin

Thursday Field Kit: The Bid Request Says CTV. Nobody Is Required to Check.

Ad Fraud

Sep 17, 2026

Thursday Field Kit: The Bid Request Says CTV. Nobody Is Required to Check.

Six checks on your largest CTV deal, the dodge you will hear on each, and the email that ends the dodging.

The Adotat Staff

Unmeasured:Samsung Sells The Fix For 41% Duplication. Nobody Owns The Stop Button.

Measurement

Sep 15, 2026

Unmeasured:Samsung Sells The Fix For 41% Duplication. Nobody Owns The Stop Button.

Howard Shimmel said Monday the fix is a dropdown menu. The harder question is who is allowed to use it.

Pesach Lattin

Unmeasured: Samsung Owes $92 Million For ACR Patents Roku Beat Outright

Measurement

Sep 8, 2026

Unmeasured: Samsung Owes $92 Million For ACR Patents Roku Beat Outright

Three things happened in measurement this week that are worth your attention, and a fourth that nobody has written correctly, which is the rest of this issue.

Pesach Lattin

Unmeasured: Three Companies Say ACR's Patents Are Expiring. The Oldest One Expired in 2016 and Nothing Happened.

Measurement

Sep 1, 2026

Unmeasured: Three Companies Say ACR's Patents Are Expiring. The Oldest One Expired in 2016 and Nothing Happened.

ACR is priced as a connected TV asset. It is paid by broadcast. Nobody in a live nine-figure transaction has publicly told those two things apart.

Pesach Lattin

Unmeasured: Roku Says 87 Percent. It Doesn't Say Plus Or Minus What.

Adtech

Aug 25, 2026

Unmeasured: Roku Says 87 Percent. It Doesn't Say Plus Or Minus What.

Nine controls, four named. No interval, no n by cell, no paper. Roku's own analyst wrote "associated with." Amazon's page wrote "drives."

Pesach Lattin

Nielsen

Aug 18, 2026

Nielsen Just Lost All 11 Claims to a Facial-Recognition Paper From Outside TV

A precedential Federal Circuit opinion just torched all 11 remaining claims of a Nielsen patent, using an academic paper about facial expressions that has nothing to do with television. Nielsen's lawyers picked the fight. The court finished it.

Pesach Lattin

Fox

Aug 9, 2026

Fox Just Paid $22 Billion for a Word

Fox Has 18 Months to Decide What "Premium CTV" Means. It Should Decide in Public.

Pesach Lattin

Who Grades the Homework: Inside Television's Accountability Theater

Measurement

Aug 5, 2026

Who Grades the Homework: Inside Television's Accountability Theater

Fox, iSpot, EDO, MNTN, the Media Rating Council, and the quiet arithmetic of an industry that certified the easy thing and shrugged at the rest

Pesach Lattin