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Now on Spotify: Two Adults Walk Into Adtech’s Identity Crisis

Jan 14, 2026

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2 min read

Now on Spotify: Two Adults Walk Into Adtech’s Identity Crisis

Identity, automation, and why common sense quietly outperforms most dashboards

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The State of Ad Conference ROI in 2026

Jan 14, 2026

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39 min read

The State of Ad Conference ROI in 2026

How to Make Conferences Worthwhile & Which Are Bust

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Adtech: Programmatic Is Day Trading. AdCP Wants a Portfolio.

Jan 13, 2026

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35 min read

ADOTAT Adtech: Programmatic Is Day Trading. AdCP Wants a Portfolio.

Agents don’t make ads smarter. They expose how dumb our strategy layer has been.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The DSP Cash Gap Nobody Wants to Own

Jan 13, 2026

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7 min read

The DSP Cash Gap Nobody Wants to Own

What the “Cash Gap” Actually Is

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Yahoo DSP: From Automation to Authority

Jan 12, 2026

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7 min read

Yahoo DSP: From Automation to Authority

From Media Buying to Infrastructure Tenancy

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
How to Extract Maximum Value from Conferences Without Traditional Sponsorship

Jan 12, 2026

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8 min read

How to Extract Maximum Value from Conferences Without Traditional Sponsorship

The smartest operators get conference value—networking, visibility, deal pipeline

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nick Stark: How I Learned to Stop Worrying and Love the Metadata Apocalypse

Jan 12, 2026

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43 min read

Nick Stark: How I Learned to Stop Worrying and Love the Metadata Apocalypse

When your streaming ad says content_genre: replaced_underscore_mean, you've got a Nick Stark problem.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT SUNDAY: The Attention Mines: What AdTech Does to Your Soul

Jan 11, 2026

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7 min read

ADOTAT SUNDAY: The Attention Mines: What AdTech Does to Your Soul

The Holy Language of Extraction

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ : The Ad Industry’s Biggest Power Shift Happened Without an Announcement.

Jan 9, 2026

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29 min read

ADOTAT+ : The Ad Industry’s Biggest Power Shift Happened Without an Announcement.

The moment ad tech stopped being a marketplace and started behaving like an operating system.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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